Top 5 Books and Reference Apps in New Zealand: Q1 2023 Performance

In the first quarter of 2023, the top 5 Books and Reference apps in New Zealand showcased varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at the trends for each app, based on Sensor Tower data.

Audible: Audio Entertainment experienced a steady revenue increase, peaking at around $37K in the week of March 20. Downloads showed a downward trend, starting from 2.9K in late December and dropping to just over 2K by the end of March. Active users also saw a decline, from approximately 56.5K at the end of December to about 51.7K by the end of March.

GoodNovel - Web Novel, Fiction had a notable decrease in revenue towards the end of the quarter, with the highest revenue being $17.5K in the first week of January and dropping to around $10.9K by the end of March. Downloads also declined, starting at 905 in late December and falling to 517 by late March. Active users remained relatively stable, with a slight dip from 5.6K to 5.3K over the quarter.

Dreame-Read Romance Stories maintained a consistent revenue stream, peaking at $9.4K in early January and ending the quarter at about $8.1K. Downloads were relatively stable, fluctuating between 190 and 375 throughout the quarter. Active users saw minor fluctuations but stayed close to the 5.4K mark by the end of March.

Kobo Books - eBooks Audiobooks experienced a gradual decline in revenue, starting at around $3.9K in late December and ending at approximately $2.6K by the end of March. Downloads remained steady, averaging around 300 downloads per week. Active users also exhibited stability, hovering around 1.5K throughout the quarter.

Joyread saw a significant increase in revenue, peaking at $6.8K in late January and maintaining around $5.4K by the end of March. Downloads showed a consistent upward trend, starting at 203 in late December and reaching 378 by the end of March. Active users also grew steadily, from 629 in late December to 945 by the end of March.

For more detailed insights into these trends, visit Sensor Tower.